+++2MI+++

2MI (an acronym for "too much information") is a multi-disciplinary design practice located in New York City. Our commissions are realized by close collaboration between designer and artist. We believe these two unique approaches to 'making' inform one another and provide clients with innovative solutions in the marketplace.

Our process questions, challenges, and responds to historic frameworks of art history and design that place value upon abstraction, clarity, restraint, and systematic visual analysis.

COLLABORATE

We are always looking for artists to collaborate with. If you are interested in collaborating with 2MI please send us an e-mail including the following:

Artists
E-mail the following to: collab-art@2mi-nyc.net

Artist's Statement

Work Samples

Design Internships
E-mail the following to: collab-design@2mi-nyc.net

Designer's Statement

Inspiration

Work Samples

COMMISSION

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Client: N/A
Project: Hyperactivity: When Too Much From the Factory Is Never Enough for the Supermarket, by Jay Peter Salvas
Image: 1/6
Description: Paperback,
6-5/8 x 10-1/4 in, 504 pp, full color, plastic bag with decal, blow-in cards

Framed in three chapters and organized by file size,
Hyperactivity: When Too Much From the Factory Is Never Enough for the Supermarket, catalogs two years worth of studio practice and writing exploring the notion of overload (or 2MI as we like to say).

GIF-T.TV

The world around us has become a frenzied kaleidoscope of images, sounds, commands, instructions, sales pitches, promotions—a relentless realm of elevated energy in an array of hyperactive psychedelic color, shapes, and languages.

The Graphics Interchange Format (GIF) is a bitmap image format that was introduced by CompuServe in 1987 and has since come into widespread usage on the World Wide Web due to its wide support and portability.

GIF-T.TV is the Internet's equivalent to a digital carnival madhouse. The GIFs that frame GIF-T.TV are designed by Jay Peter Salvas and uploaded regularly. The rabbit hole will only become deeper and deeper.

BACKGROUND

Jay Peter Salvas, Principal of 2MI, studied graphic design at Rhode Island School of Design and Yale University, where he earned a Master of Fine Arts in 2010. He began his career as an Art Director and Designer at Chronicle Books in San Francisco before establishing his own studio practice, 2MI, in 2007. Salvas' work has received design recognition from a number of publications and institutions such as Communication Arts , Step, Type Design: Radical Innovations and Experimentation by HarperCollins, "Irrational Exuberance", Yale Daily News, AIGA (American Institute of Graphic Arts)--50 Books/50 Covers," Art Institute of Boston and San Francisco, Musée Los Angeles, San Francisco Center for the Book, Rhode Island School of Design, and Yale University.

From 2004-2008 Salvas served as Director of Alumni Affairs for San Francisco and the surrounding Bay Area. With help from alumni and curators from San Francisco Museum of Modern Art (SFMOMA) and the Oakland Museum, he was responsible for cultivating the first ever RISD San Francisco Biennial, in addition to numerous other social and professional events for RISD alumni. In 2011, Salvas joined Outpost Journal (an annual, non-profit print publication on innovative art, design and community action) as Design Director of brand identity--including publications, packaging, merchandise, and online resources.

Salvas resides in New York City and serves on occasion as a visiting design critic in the department of graphic design at Rhode Island School of Design and Yale University.